In the wake of a crisis, everyone at the workplace becomes uneasy, and they are curious to know what is happening and the plans in place to contain the situation. Additionally, the spread of dangerous rumors through social platforms, as well as the media, happens faster than wildfires during a crisis, and that is why business owners should be on the lookout.
One of the ways you can minimize anxiety and address misinformation among your employees in the event of a crisis is by centralizing communication channels at your workplace. You cannot afford to take chances as an employer when everyone out there is posting all sorts of updates regarding a particular situation.
Here are some of the reasons why you should centralize communications at the workplace during a crisis.
1. Allows You to Create An Official Security Announcement Platform
Workers need factual updates about any prevailing turmoil from time to time, and you can only avail such information in-house through a centralized means of communication. An official security announcement platform acts as a trustworthy source of sensitive information during a crisis, and creating one is a priority at such a time.
Failing to develop an official security announcement channel at your workplace during a crisis will force your employees to depend on the updates they are receiving from without, which can have devastating effects on your operations.
2. It Encourages Dialogue
It is a fact that everyone is looking for answers during a crisis, and sometimes they can be hard to come by, especially when one does not have access to reliable information. Centralized workplace communication channels promote dialogue during a crisis because workers can voice their concerns and get responses from their superiors.
In turn, employers can address the issues that staff members raise on various occasions using a central means of communication to avert unnecessary fears and address the underlying uncertainties.
3. Supports Safe and Secure Communication
If you are dealing with an internal crisis at your workplace, you need to keep the details in-house. The reason is that protecting the image of your organization at such times is critical. In that case, a centralized communication channel will facilitate internal engagements to keep your security team up to speed. Any decisions you make regarding the internal crisis you are handling will also remain in one place when you centralize workplace communication, which will protect the integrity of your organization.
4. Discourages Unnecessary Debates/Feedback
Everyone has an opinion during a crisis, including your employees, and if you entertain the same at your workplace, it can easily deviate the attention of your workforce from the core operations of your firm. Remember that not every crisis should derail the activities of your enterprise, and one of the ways you can mitigate against this is by centralizing internal communication.
A central channel of communication allows you to disable post comments if you do not want to entertain unwanted debate/feedback during a crisis whenever you post necessary updates. The primary purpose of a centralized means of communication at your workplace during an emergency is sharing valuable information and not acting as a platform for unnecessary discussions.
5. Fosters Transparency
Text messaging and emails are not enough if you want your employees to know that you understand the seriousness of the crisis at hand. For that reason, you should consider going live to bring further authenticity and transparency to your crisis handling initiative. A centralized communication system supports live broadcasts so you can engage your employees better during such situations.
The other advantage of going live with the help of a central workplace communications channel during a crisis is that such broadcasts will update automatically in the announcement platform you create at such a time. So, any staff member who misses the face-to-face sessions on screen can view the same later when they are available.
6. Facilitates Close Monitoring
Taking prompt action and acting thoughtfully during a crisis is not an option because it is an indication that you mind the welfare of your workers. Centralizing communication at your workplace during a disaster will help you to contact your employees as fast as possible to confirm whether they are safe and identify those who need immediate help as well.
Deploying measures to safeguard your staff members during a crisis is paramount, and that will be impossible when you are receiving information from multiple sources. That explains the reason why a centralized communication channel is critical in this case.
7. Creates An Emphasis on Critical Posts
Most probably, you will send out a lot of updates to your staff members during a crisis, and sharing critical information in between may be necessary on various occasions. A centralize workplace communication system allows you to highlight the importance of specific announcements, and they will also appear at the top of every employee’s News Feeds.
You can also select how long you wish such posts to appear, and your security announcement team will also receive this information when you send it out. Additionally, you can ask employees to mark critical posts when they read them so your content moderators, as well as system admins, can track stats, comments, and the reactions of all staff members.
8. Acts As An Avenue for Addressing Future Issues
Crises are unpredictable, and for that reason, it is hard to tell when an eventuality will occur and prepare for the same in advance. Taking precautionary measures against a crisis even before it happens is one of the ways you can guard your entity against the impact of an eventuality when it hits. Implementing a centralized communication platform for your workplace acts as an avenue for addressing future issues even after solving current challenges.
The implication, in this case, is that a central communication platform is not an investment that will become redundant after addressing existing problems. You can activate the same centralized communication in the future when there is a crisis because it is an effective strategy.
Centralizing communication at the workplace during a crisis can minimize unnecessary risks to protect both your employees and the organization as a whole. With TellZen, you can significantly impact the employee experience by providing up to the minute updates that can have a critical impact on employee health, safety, and well-being.